In 2018, it launched a vegan version of its iconic Stan Smith sneaker with designer Stella McCartney, followed by an upgraded version in 2019.Īdidas also revamped its Originals- Samba and the Continental 80 designs using vegan materials as part of its “Our Icons go Vegan” line. The German sneaker brand has been expanding its vegan range since it added recycled materials to its lineup in 2017 with the launch of “ Parley” versions of its popular Ultraboost running shoes containing material made from ocean plastic waste. “We have already been exclusively sourcing more sustainable cotton since 2018, will only be using recycled polyester from 2024,” Henke said. “Today’s consumers support fashion brands that care about animals and the environment and Adidas’s move towards sustainable materials makes it a leader in that regard.”Ī post shared by Fur Free Retailer AdidasĪccording to Adidas’ senior vice president of sustainability, Frank Henke, the move is in line with the brand focusing on sustainability in all areas of its product range and business operations. “Not only is the commitment to a fur-free policy compassionate, it is also forward-thinking. “We are thrilled to welcome Adidas as the 1500th brand to join our Fur Free Retailer program,” Brigit Oele, programme manager of the Fur Free Alliance, said. Joining this program, which currently operates in more than 25 countries means taking an ethical and public stand against fur fashion and also offers each company a chance to promote a public policy against violence and cruelty, and lend its support to international efforts trying to end this ‘unnecessary and cruel fashion choice’. The Fur Free Retailer program is an initiative by the animal-rights coalition Fur Free Alliance to connect fur-free companies with consumers seeking ethical goods. The sportswear giant, which doesn’t currently use fur in its collections, also became the 1,500th apparel company to join the Fur Free Retailer program that includes the likes of Lacoste, the Prada Group, Zara, North Face, H&M, ASOS, Zalando, and Marks & Spencer. “The permanent renunciation of fur underlines our commitment in searching for and scaling up sustainable material innovations.”Īdidas has announced it is banning animal fur from its supply chain to ‘take a clear stand on animal welfare.’ And when you do, tell them Totally Vegan Buzz sent you. They’re hilarious, shareable, and more vegan than a lentil bake on Earth Day. We’ve hand selected only the dankest of the dank – the most savage and spicy memes known to humankind – and we’ve collected them here for all to enjoy. An unparalleled resource in the fields of memeology and veganomics. So we’ve assembled this: the ultimate gallery of vegan memes. And frankly, we here at Totally Vegan Buzz aren’t going to stand for it anymore. Probably the most egregious of these allegations is that vegans are humourless.
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